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    Unbranded patient material at a branded conference booth

    PAAB Q&A
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    • W
      WoodLM last edited by

      We know that we should not hand out unbranded material at a branded conference booth. But does this apply to unbranded patient material? Specifically, a PAAB-approved disease information brochure and potentially, a backdrop based on the unbranded patient campaign. Considering the audience at the conference is healthcare professionals who would be giving the brochures to their patients at their practice, it seems like it would be okay to promote these pieces at a booth. Am I wrong?

      Jennifer Carroll 1 Reply Last reply Reply Quote 0
      • Jennifer Carroll
        Jennifer Carroll @WoodLM last edited by

        Good Morning @woodlm

        The principles of linkage when it comes to branded and unbranded are not different for patients and HCPs. If the piece was reviewed in an unbranded context, it should not be distributed in a branded context regardless of whether it was intended for patients or HCPs. When we link branded and unbranded, everything becomes branded.

        W 1 Reply Last reply Reply Quote 0
        • W
          WoodLM @Jennifer Carroll last edited by

          @jennifer-carroll thank you for your input!

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