Forum Update: Supporting Community-Led Discussion
The forum was created as a space for shared learning and peer support, and as the community grows, we want to lean more fully into that purpose.
Going forward, PAAB will be taking a more listening-first role in forum discussions. Rather than responding immediately to every question, we’ll be encouraging members to engage with one another, share experiences, and help build collective understanding. PAAB will continue to monitor conversations and will step in to:
- Correct any misunderstandings
- Provide guidance when questions remain unanswered after a few days
- Support discussions where official clarification is needed
Our goal is to foster a collaborative, trusted community where knowledge is shared and strengthened by everyone’s contributions.
Thank you for being part of the conversation.
Fair Balance
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Good Morning @marta
Brand-specific "fair balance" as a term outlined by PAAB, is in reference to promotion of a healthcare product. Unbranded material should not place emphasis on information specifically about the sponsor’s product(s) as this would render the piece branded. Fair balance is inherently branded as it is specific to the brand and would make mention of the brand. There is no way to put brand-specific “fair balance” on an unbranded piece.
This should not be confused with the requirement for the piece to be balanced and complete. An unbranded piece should still be balanced.
