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Fair Balance
PAAB Q&A
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Good Morning @marta
Brand-specific "fair balance" as a term outlined by PAAB, is in reference to promotion of a healthcare product. Unbranded material should not place emphasis on information specifically about the sponsor’s product(s) as this would render the piece branded. Fair balance is inherently branded as it is specific to the brand and would make mention of the brand. There is no way to put brand-specific “fair balance” on an unbranded piece.
This should not be confused with the requirement for the piece to be balanced and complete. An unbranded piece should still be balanced.
