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    Unbranded emails with corporate attachments

    PAAB Q&A
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    • R
      rcolbear last edited by

      If an advertiser has an unbranded, corporate piece that they believe is compliant with the PAAB code (1.5E) and would now like to email it to a doctor, does the email template need to be PAAB approved, even if the document being sent was not previously reviewed? The email can be sent without claims or reference to a product. Or will the email template simply need to follow the same PAAB code 1.5E?

      Jennifer Carroll 1 Reply Last reply Reply Quote 0
      • Jennifer Carroll
        Jennifer Carroll last edited by

        Hey @rcolbear

        Yes, the entirety of the message delivered should meet the standards of code section 1.5E in order to not be subject to PAAB preclearance.

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        • Jennifer Carroll
          Jennifer Carroll @rcolbear last edited by

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