PAAB Logo Style Guide

  • Press "Reply" to post your questions about the PAAB Logo Style Guide.

  • Can you clarify for me if we can only use the logo as of Oct 2020, or if we can start using it now. The new PAAB logo will be affixed to all APS approved as of October 1, 2020.

  • Good morning @Donna

    We will not be approving pieces with an “intended date of use” that is before October 1st with the new logo. If however, the piece is intended to be used starting after October 1st but is being submitted prior to October 1st, you can include the new logo on the piece. The new logo should not appear in the market prior to October 1st to align with the launch of our HCP awareness campaign.

  • Can you clarify whether we can still get approvals on renewals that have the "old" logo after October 1, 2020?
    I imagine folks will have stock containing the old logo well into next year because of COVID. Any thoughts about this?

  • Hey @Don-Bolton
    Note: For the purpose of the next few paragraphs, “old logo” refers to the current PAAB logo.

    The new logo should be used on any APS approved on or after October 1, 2020 (see exception for straight renewals below). The old logo is grandfathered (for the duration of the approval period) on any APS approved prior to October 1,2020. This means that there will be a mixture of APS bearing the old and new logo from October 1, 2020 to September 30, 2021.

    For straight renewals approved beyond October 1, 2020, client’s can continue to distribute APS bearing the old logo until September 30, 2021. But if supplies diminish to the point that reprinting is required, we ask that the reprinted version bear the new logo. No resubmission or FYI is required if this is the only change.

  • @Jennifer-Carroll
    Thanks. One more quick question. The approval logo style guide does not appear to be prescriptive about the logo size requirements. I assume this means that there isn't a particular standard size industry must follow. Please confirm.

  • Hey @Don-Bolton
    That is correct. At a minimum, all elements of the logo must be legible. Additionally, we did not impose a maximum size limit. We understand that some advertisers may wish to use logo prominence as a way to highlight and differentiate their APS, which have undergone preclearance, from sources of information which have not. This may become increasingly valuable as, at the beginning of October, we will be embarking on a 3-year omni channel HCP marketing campaign aimed to ensure that HCPs (and eventually patients) recognize what the PAAB logo signifies.

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