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PAAB Logo

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PAAB Notice
The responses, guidance, and advisories provided by the Pharmaceutical Advertising Advisory Board (PAAB), including but not limited to those available through the PAAB Forum, the PAAB website, and any PAAB correspondences, are specifically intended to assist individuals navigating the PAAB preclearance system. Repurposing or reproducing this content without written consent from the PAAB Commissioner is strictly prohibited. This prohibition includes, but is not limited to, use in machine learning or AI models.
  • PAAB logo ALT text copy

    external alt text
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  • Clarification on Logo Sizing

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    Jennifer CarrollJ
    @rebeccaallen great question. The requirements behind the logo size are to ensure that aspects of the logo remain legible in use. We set minimums for smaller tools to help facilitate this practice. For larger tools such as websites, the 85px size applies as a minimum with the preference being that the logo would be scaled up appropriately for larger tools. This means that a mobile webpage would likely still be appropriately 85px however a desktop could be increased to improve legibility and promote the sponsors willingness to participate in the independent review process.
  • PAAB Logo Style Guide

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    Jennifer CarrollJ
    Hello @healthymind By October 1, 2021, the vast majority of APS in the market place will bear the new logo. Although this date will mark the end of our 1-year transition period, it is understood that straight renewals (pieces with absolutely no changes) bearing the old logo will continue to be disseminated / distributed until stock is depleted. Our expectation is that, upon reprinting, the logo change will be implemented. With the understanding that the updated logo will adhere to our style guide, this change does not trigger a need for resubmission. To be clear, at no point are manufacturers expected to destroy old stock on account of the logo change.
  • PAAB Logo

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    Jennifer CarrollJ
    Hey @tmcd Yes, you can do this. Please see the last response posted on September 1st under the document PAAB Logo Style Guide. As a courtesy, remember that you can set the intended date of use of the piece to be October 1st. This would not only avoid the issue identified above, but would also give you additional time at the end of the approval period.
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