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  3. NEW PAAB Logo Revealed
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The responses, guidance, and advisories provided by the Pharmaceutical Advertising Advisory Board (PAAB), including but not limited to those available through the PAAB Forum, the PAAB website, and any PAAB correspondences, are specifically intended to assist individuals navigating the PAAB preclearance system. Repurposing or reproducing this content without written consent from the PAAB Commissioner is strictly prohibited. This prohibition includes, but is not limited to, use in machine learning or AI models.

NEW PAAB Logo Revealed

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  • palanskiP Offline
    palanskiP Offline
    palanski
    wrote on last edited by
    #2

    Love the new look! Is there an approximate roll-out timeline for the new logo?

    Jennifer CarrollJ 1 Reply Last reply
    0
    • palanskiP palanski

      Love the new look! Is there an approximate roll-out timeline for the new logo?

      Jennifer CarrollJ Offline
      Jennifer CarrollJ Offline
      Jennifer Carroll
      wrote on last edited by
      #3

      Thanks @palanski . We have plans to roll all the information required out to you over the coming weeks, but since you asked, we won't start using this logo until October 1st.

      1 Reply Last reply
      2
      • M Offline
        M Offline
        MC Toupin
        wrote on last edited by
        #4

        Congratulations to the Committee on your new logo design! This reflects a new era for PAAB.

        1 Reply Last reply
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        • R Offline
          R Offline
          rlevit1
          wrote on last edited by
          #5

          Looks great!

          1 Reply Last reply
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          • A Offline
            A Offline
            Andrew Brest
            wrote on last edited by
            #6

            Thanks for sharing. It looks great!
            I have to assume prior to roll-out, there will be a French version, as well as a bilingual version available? As our agency is preparing for tools in the fall, I'd like to ensure I can get these to my team as soon as possible. Thanks in advance for any insights you can provide on this.
            Andrew Brest

            Jennifer CarrollJ 1 Reply Last reply
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            • A Andrew Brest

              Thanks for sharing. It looks great!
              I have to assume prior to roll-out, there will be a French version, as well as a bilingual version available? As our agency is preparing for tools in the fall, I'd like to ensure I can get these to my team as soon as possible. Thanks in advance for any insights you can provide on this.
              Andrew Brest

              Jennifer CarrollJ Offline
              Jennifer CarrollJ Offline
              Jennifer Carroll
              wrote on last edited by Jennifer Carroll
              #7

              You are correct @Andrew-Brest. We’ll be rolling out the French and the English, as well as posting the files to our site and the style guide with plenty of run-in time to prepare tools for the fall. In fact, I’ve included the French below so you can see what it looks like.

              fcb0c5ac-3d51-47dc-9c70-f79f75c34c30-image.png

              We do have a bilingual logo prepared, however we have received mixed reviews on if we should proceed with the use. We’d be interested to hear your opinion and the opinion of anyone else on the forum. Let us know your thoughts.

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              • A Offline
                A Offline
                Andrew Brest
                wrote on last edited by
                #8

                Thanks Jennifer. Could I see the Bilingual - I assume it would have English on one side of the Maple Leaf/Check and French on the other? I think it's important that we consider bilingual for some tools that are developed this way: perhaps at least as an option? Thank you for your response.

                Jennifer CarrollJ 1 Reply Last reply
                0
                • A Andrew Brest

                  Thanks Jennifer. Could I see the Bilingual - I assume it would have English on one side of the Maple Leaf/Check and French on the other? I think it's important that we consider bilingual for some tools that are developed this way: perhaps at least as an option? Thank you for your response.

                  Jennifer CarrollJ Offline
                  Jennifer CarrollJ Offline
                  Jennifer Carroll
                  wrote on last edited by Jennifer Carroll
                  #9

                  Here you go @Andrew-Brest

                  a6537de1-6e68-40aa-9353-009a1d6fda2b-image.png

                  palanskiP 1 Reply Last reply
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                  • A Offline
                    A Offline
                    Andrew Brest
                    wrote on last edited by
                    #10

                    I think it looks great...only thing I would change is that I wouldn't have the check-mark overlapping the letters - in either the English or the French or on either side of the bilingual version. It's such a small overlap that is actually looks like a mistake (an oversight on the artwork)...just my opinion. Thanks for sending along.

                    1 Reply Last reply
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                    • Jennifer CarrollJ Jennifer Carroll

                      Here you go @Andrew-Brest

                      a6537de1-6e68-40aa-9353-009a1d6fda2b-image.png

                      palanskiP Offline
                      palanskiP Offline
                      palanski
                      wrote on last edited by
                      #11

                      @Jennifer-Carroll I've solicited feedback from ANTIBODY's Creative Director, Melisa Barrilli, who had the following thoughts to offer on the bilingual logo:

                      Although we rarely use bilingual logos, they do come in handy. Glad a version was created! The bilingual logo seems to have optimized the space and flows well. Legibility seems excellent for the PAAB/CCPP words. It will be interesting to see how all versions look when applied at their minimum recommended size—there's considerable size variation with the smaller type, so "Reviewed by" may become illegible if used too small.
                      

                      Hope this is useful!

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