Can treatment guideline be used in a non-branded APS when product is the only one in its caterogy?
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For a rare disease, product X is the only one in its category. There are treatment guidelines which refer to the category as part of the treatment. Is it possible to create a non-branded tool that is meant to be educational, not promotional, that includes the treatment guidelines?
Natalie Bourré
Marketing 4 Health Inc.
Medical Marketing Consultant, Medical Writer
nat@marketing4health.net -
For a rare disease, product X is the only one in its category. There are treatment guidelines which refer to the category as part of the treatment. Is it possible to create a non-branded tool that is meant to be educational, not promotional, that includes the treatment guidelines?
Hey @NatBourre,
A balanced presentation of the treatment guidelines can be considered in an non-branded APS when there are multiple treatment options either within one category or across multiple categories. The distinction is that there must be more than one drug product featured. If only one drug product is featured, regardless of other branding elements, or even direct mention of the product, the piece would be branded.
