Brand colours in the PM
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Hi PAAB! According to the promotional monograph guidance doc (http://www.paab.ca/resources/pdfs/code-revision/Guidance_on_Promotional_Monographs.pdf) “a product monograph wrapped in a simple cover (e.g. brand colours) does not require PAAB review”. We were wondering if this treatment may extend to the pages of the PM such that that brand colours are also added to the subheadings/tables/etc, without changing any text or creating any undue emphasis on specific sections? Thanks
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Hi PAAB! According to the promotional monograph guidance doc (http://www.paab.ca/resources/pdfs/code-revision/Guidance_on_Promotional_Monographs.pdf) “a product monograph wrapped in a simple cover (e.g. brand colours) does not require PAAB review”. We were wondering if this treatment may extend to the pages of the PM such that that brand colours are also added to the subheadings/tables/etc, without changing any text or creating any undue emphasis on specific sections? Thanks
Good morning @gbrl88
The treatment does not extend beyond the cover. The reason for this, is that it can be easy to unintentionally emphasize a heading, chart, graphic etc, through the addition of colour.
