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  3. PAAB exemption - Vaccines
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PAAB exemption - Vaccines

Scheduled Pinned Locked Moved PAAB Q&A
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  • A Offline
    A Offline
    Ali
    wrote on last edited by
    #1

    Hello, If my client wants to do an corporate branded message to HCPs where the CTA is just

    "Don't skip your vaccinations"

    Could this be PAAB exempted?

    thanks!
    Ali

    Jennifer CarrollJ 1 Reply Last reply
    0
    • A Ali

      Hello, If my client wants to do an corporate branded message to HCPs where the CTA is just

      "Don't skip your vaccinations"

      Could this be PAAB exempted?

      thanks!
      Ali

      Jennifer CarrollJ Offline
      Jennifer CarrollJ Offline
      Jennifer Carroll
      wrote on last edited by
      #2

      Good Morning @ali

      Assuming that the manufacturer has vaccines, this message inherently promotes the sale of healthcare products which it has a vested interest in. Exemption criteria in 1.5E of the PAAB Code is for corporate messages that do not contain product information or product lists. Mention of vaccination is a message about a healthcare product. This piece would not be considered exempt.

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