PAAB exemption - Vaccines
Hello, If my client wants to do an corporate branded message to HCPs where the CTA is just
"Don't skip your vaccinations"
Could this be PAAB exempted?
Jennifer Carroll last edited by
Good Morning @ali
Assuming that the manufacturer has vaccines, this message inherently promotes the sale of healthcare products which it has a vested interest in. Exemption criteria in 1.5E of the PAAB Code is for corporate messages that do not contain product information or product lists. Mention of vaccination is a message about a healthcare product. This piece would not be considered exempt.