• Hello, If my client wants to do an corporate branded message to HCPs where the CTA is just

    "Don't skip your vaccinations"

    Could this be PAAB exempted?


  • Good Morning @ali

    Assuming that the manufacturer has vaccines, this message inherently promotes the sale of healthcare products which it has a vested interest in. Exemption criteria in 1.5E of the PAAB Code is for corporate messages that do not contain product information or product lists. Mention of vaccination is a message about a healthcare product. This piece would not be considered exempt.