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Time-bound wording
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I know that "new" and "now available" are considered time-bound i.e. only approved for a 1 year period. Would the phrase "Exciting news!" when making a formulary announcement be limited to a 1-year use?
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Happy Monday @tmcm
Anything that implies that something is “new” would be bound to the one year time frame. As "news" can be defined as “a report of recent events”, this copy does tend to imply that the announcement is in regards to something new.