Market Research
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wrote on 27 Aug 2021, 16:21 last edited by
PAAB accepts market research studies/data to confirm market share to validate the claim of market leader. Based on the same premise, for patient support programs, can market research studies support a claim on patient satisfaction with the program?
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PAAB accepts market research studies/data to confirm market share to validate the claim of market leader. Based on the same premise, for patient support programs, can market research studies support a claim on patient satisfaction with the program?
wrote on 30 Aug 2021, 13:51 last edited byGood Morning @tmcm
Market research can be used to support non-therapeutic, non-comparative claims about a patient support program. The last paragraph of Tips on Claims Relating to Patient Assistance Program provides guidance relevant to this question.