Forum Update: Supporting Community-Led Discussion
The forum was created as a space for shared learning and peer support, and as the community grows, we want to lean more fully into that purpose.
Going forward, PAAB will be taking a more listening-first role in forum discussions. Rather than responding immediately to every question, we’ll be encouraging members to engage with one another, share experiences, and help build collective understanding. PAAB will continue to monitor conversations and will step in to:
- Correct any misunderstandings
- Provide guidance when questions remain unanswered after a few days
- Support discussions where official clarification is needed
Our goal is to foster a collaborative, trusted community where knowledge is shared and strengthened by everyone’s contributions.
Thank you for being part of the conversation.
Targeting consumer materials to patients through healthcare professionals
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Happy Friday @agency and @manufacturer
As a reminder, the standards in the PAAB Code of Advertising Acceptance apply to promotional materials directed to healthcare professionals through any media and to patient information materials intended for distribution or dissemination through any media via healthcare professionals.
This is true even if the materials were initially intended and assessed for use in the consumer space. A more targeted distribution to or through healthcare professionals triggers the need for a review against the standards in the PAAB Code. When an HCP is involved in the decision to disseminate consumer information, they and potentially their patients are part of the audience for these materials. As such, the materials should be reviewed by PAAB.
Additional related resource:
Guidance for Advertising/Promotional Systems (APS) Which Are Openly Visible in Healthcare Professional (HCP) – Patient Interaction Areas
