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The responses, guidance, and advisories provided by the Pharmaceutical Advertising Advisory Board (PAAB), including but not limited to those available through the PAAB Forum, the PAAB website, and any PAAB correspondences, are specifically intended to assist individuals navigating the PAAB preclearance system. Repurposing or reproducing this content without written consent from the PAAB Commissioner is strictly prohibited. This prohibition includes, but is not limited to, use in machine learning or AI models.

Targeting consumer materials to patients through healthcare professionals

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  • Jennifer CarrollJ Offline
    Jennifer CarrollJ Offline
    Jennifer Carroll
    wrote on last edited by
    #1

    Happy Friday @agency and @manufacturer

    As a reminder, the standards in the PAAB Code of Advertising Acceptance apply to promotional materials directed to healthcare professionals through any media and to patient information materials intended for distribution or dissemination through any media via healthcare professionals.

    This is true even if the materials were initially intended and assessed for use in the consumer space. A more targeted distribution to or through healthcare professionals triggers the need for a review against the standards in the PAAB Code. When an HCP is involved in the decision to disseminate consumer information, they and potentially their patients are part of the audience for these materials. As such, the materials should be reviewed by PAAB.

    Additional related resource:
    Guidance for Advertising/Promotional Systems (APS) Which Are Openly Visible in Healthcare Professional (HCP) – Patient Interaction Areas

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