Forum Update: Supporting Community-Led Discussion
The forum was created as a space for shared learning and peer support, and as the community grows, we want to lean more fully into that purpose.
Going forward, PAAB will be taking a more listening-first role in forum discussions. Rather than responding immediately to every question, we’ll be encouraging members to engage with one another, share experiences, and help build collective understanding. PAAB will continue to monitor conversations and will step in to:
- Correct any misunderstandings
- Provide guidance when questions remain unanswered after a few days
- Support discussions where official clarification is needed
Our goal is to foster a collaborative, trusted community where knowledge is shared and strengthened by everyone’s contributions.
Thank you for being part of the conversation.
Unbranded Counseling Tool on clinical trials
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Dear Jennifer,
There is interest in developing an unbranded counselling tool for HCPs to help them discuss clinical trial terminology with their patients. This information would be general, educational in nature and would be category specific but would not be drug-specific.Would this type of tool be acceptable as an unbranded promotional tool from a PAAB perspective? Thank you!
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Dear Jennifer,
There is interest in developing an unbranded counselling tool for HCPs to help them discuss clinical trial terminology with their patients. This information would be general, educational in nature and would be category specific but would not be drug-specific.Would this type of tool be acceptable as an unbranded promotional tool from a PAAB perspective? Thank you!
Afternoon @adriana-c1
In general, the piece you are describing could be created if executed properly. During creation, look to ensure that the copy is written in patient friendly language, non-promotional, supported by standard setting organizations, and does not favour one product/class of products. Asking yourself the following two questions can also help guide your content creation:
- Could a reader guess who the sponsor of the piece was (in the absence of the sponsor's logo)?
- Would a competitor be equally as willing to sponsor this unbranded piece?
The answers should be “no” and “yes” respectively. Ensure that it is clear that the intent is for the piece to be a patient counselling tool.
