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236 - I am working on an unbranded piece speaking to medication adherence in general. Can I put product logos (without indication or claims) on it if the content does not cover indications or treatment in any way?

Non-product branded APS, pre-NOC teasers

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Jennifer Carroll

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No. Such linkage would suggest that the drug somehow addresses the issue of adherence. Linking product X to disease information about adherence would therefore require insertion of Product X adherence data. This would also require insertion of the product indication and fair balance.
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