3rd Party Unbranded Videos
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We would like to provide patients (via Physicians or via DTC) or send patients to a video hosted on a 3rd party Patient-focused website (an association). The video discusses a class of drugs where there are a handful of agents. The video was produced independently with no sponsorship or grant. There is no mention of any one specific drugs.
Can a company promote this video (meaning send patients to it)? Does the video need to be reviewed by PAAB? Can the company sending patients to the video put their logo on the materials used to disseminate or promote the video?
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Good Morning @georgian21
It may be possible for the company to promote this video, but the acceptability of this activity would be dependent on many factors that would be assessed during the review process. Material (APS) that a company creates to facilitate awareness of 3rd party videos would be subject to review and during that review, PAAB would ask to see the linked 3rd party content to assess the acceptability of the linkage. In summary, PAAB is reviewing the sponsor generated content that promotes the video, and the acceptability of linking that content to the 3rd party video. If the linkage is acceptable, the sponsor’s logo may appear on the APS.
