Forum Update: Supporting Community-Led Discussion
The forum was created as a space for shared learning and peer support, and as the community grows, we want to lean more fully into that purpose.
Going forward, PAAB will be taking a more listening-first role in forum discussions. Rather than responding immediately to every question, we’ll be encouraging members to engage with one another, share experiences, and help build collective understanding. PAAB will continue to monitor conversations and will step in to:
- Correct any misunderstandings
- Provide guidance when questions remain unanswered after a few days
- Support discussions where official clarification is needed
Our goal is to foster a collaborative, trusted community where knowledge is shared and strengthened by everyone’s contributions.
Thank you for being part of the conversation.
Advisory on Small Space Ads
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@Manufacturer and @Agency
NEW: PAAB Advisory – Small Space Ads
PAAB would like to thank everyone who collaborated with us on this project, for their time and expertise in the development of this advisory, including:
A cross-functional team from Brightworks
Ramy AinMelk, Digital Lead, GSK Canada
A cross-functional team from GSW
Andrew Leeson, Director of Client Services, Ogilvy Health
Jonathan Wasserman, M.B.A, Portfolio Marketing Lead, Pfizer Canada Oncology
Sylvain Messier, M.Sc, Senior Brand Manager, Pfizer Canada Rare Disease
Representatives from Tank WorldwideIf you have any questions about this advisory, please post below.