Forum Update: Supporting Community-Led Discussion
The forum was created as a space for shared learning and peer support, and as the community grows, we want to lean more fully into that purpose.
Going forward, PAAB will be taking a more listening-first role in forum discussions. Rather than responding immediately to every question, we’ll be encouraging members to engage with one another, share experiences, and help build collective understanding. PAAB will continue to monitor conversations and will step in to:
- Correct any misunderstandings
- Provide guidance when questions remain unanswered after a few days
- Support discussions where official clarification is needed
Our goal is to foster a collaborative, trusted community where knowledge is shared and strengthened by everyone’s contributions.
Thank you for being part of the conversation.
556 - Can we provide marketing items such as pencils, cups or post-it with braded name only of future prescription drug currently under NOC review (not approved yet in Canada) but FDA approved. Distribution would be to general Canadian public and health care practionners during Canadian conventions.
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The Food and Drug Regulations prohibits the advertising of drugs prior to NOC (C.02.008), so the distribution of branded gifts or product branded advertising (i.e. coupons) prior to receiving approval from Health Canada would appear to contravene Federal Law. With respect to gifts and giveaway items, you should refer to your trade organization’s code of ethics. For example, The Innovative Medicines Canada Code of Ethical Practices covers the distribution of gifts and we encourage all companies to follow that code when marketing health care products in Canada.
