Patient organization disease information sheet
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Is it acceptable to refer to a patient organization disease information sheet which strictly discusses the disease state (no brands nor treatments mentioned), in an HCP APS?
Natalie Bourré
Marketing 4 Health Inc.
Medical Marketing Consultant, Medical Writer
nat@marketing4health.net -
Is it acceptable to refer to a patient organization disease information sheet which strictly discusses the disease state (no brands nor treatments mentioned), in an HCP APS?
Hello @natbourre
Patient organizations generally package complex information in a manner that is more easily understood by the general public. HCPs should be directed to information that was written with a higher complexity intended for more specialized consumption like recognized healthcare professional organizations or medical textbooks.
A statement referring to the sheet would need to be clear that it is for consumers or is patient information not designed for healthcare professionals. PAAB would need to assess the linkage to ensure that it is not overtly off-label.
