PAAB clarifications regarding the Code and preclearance. Also, key PAAB updates.
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Afternoon @manufacturer and @Agency .
In light of questions we’ve received in recent days, we felt it would be helpful to clarify the Scope of the PAAB Code and the nature of the PAAB preclearance requirements. While we are at it, we also figured we’d provide key updates outlining what we’ve been working on to improve the preclearance system and HCP health product advertising as a whole.
Below you'll find a direct link to an article on each topic.
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Preclearance is a PAAB Code requirement for advertising that falls within the Code's scope unless it is expressly exempted from preclearance in Section 1.5 of the Code.
See complete article -
An internal review alone does not satisfy the Code’s preclearance requirements. This is true even if consideration of the PAAB Code standards are incorporated into that internal review.
See complete article -
The PAAB Code applies to all manufacturers irrespective of membership status with any trade association.
See complete article -
Recent and imminent improvements to PAAB preclearance: Update on Accelerated Review Options (ARO) and the new submission formats.
See complete article -
PAAB and Health Canada collaboration in HCP advertising monitoring -- Exciting update & important process change.
See complete article -
Calling on industry members who have expertise in appraisal of Real-World Evidence (RWE) who want to help shape the future of evidentiary standards in advertising.
See complete article
Don't hesitate to reach out to me at patrickm@paab.ca if you have any questions.
Please circulate to all applicable employees within your organization that should be made aware of this communication including your GM/CEO.
Patrick Massad
PAAB commissioner -
