Combined HCP facing Product Websites
Is it possible for a client who has a product franchise to create a branded product website for HCPs that speaks to multiple products within the franchise? The website would include individual sections for each of the products that would speak to their specific MOA, Studies, dosing, etc. However, there would be combined sections such as combined homepage, a page for a series of patient profiles with a suggestion of which of the 2 or 3 products would be recommended and a common screen to discuss the combined patient support program.
Patrick Massad last edited by
It is possible to create an HCP directed website with multiple products. Each individual product section would be treated as a separate APS (both from an administrative and from a fee perspective). As this appears to be a specific project with multiple components where acceptability may be context driven and the submission process may be more complex, we suggest submitting for a written opinion to elaborate on the structure and high-level messaging so that we can provide more tailored feedback in consideration of the particular products that this tactic will pertain to.