RWE Committee Update
Jennifer Carroll last edited by Jennifer Carroll
Good Afternoon @Agency and @Manufacturer
UPDATE:The RWE Committee has completed the draft guidance and it is now available upon request for external feedback. If your organization would like to provide feedback, please coordinate a point person to reach out to Pauline Dong (email@example.com) and myself (firstname.lastname@example.org) to acquire the draft document to collect feedback from your organization. We ask that all feedback be collated into a single response provided prior to the consultation deadline.
The consultation period will be from March 13th through to April 3rd. This consultation period was selected with the understanding that this guidance
In November of 2022, PAAB struck a committee to generate a framework for acceptance of Real-World Evidence (RWE) in healthcare professional advertising. While the framework will focus on evidentiary standards and disclosure criteria pertaining to RWE, it will set the stage for guidance pertaining to other forms of evidence which don’t meet evidentiary gold standards but have value to clinical practice. The committee is dedicated to ensuring the framework promotes the use of RWE in advertising in a manner that is truthful, transparent, trustworthy, and in the best interest of all Canadians who rely on informed healthcare professionals.
The committee consists of industry experts from manufacturers and agencies.
Amyn Sayani Ph.D.
Director, Medical Evidence
Medical Advisor and Strategist
Vice-President, Medical & Scientific Affairs
Sr Planner, Strategic Planning
Manushvi Gupta Regulatory Manager Reckitt Nina Hemery
Director of HEOR
Patrick Massad - Commissioner
Pauline Dong - Director of Policy
Jennifer Carroll - Director of Communications
As the committee finalizes the draft document, we will head to industry consultation and consultation with healthcare professionals.
Please stay tuned for further development and updates along the development timeline. If you have any questions or comments, please post them in the chat below.
Jennifer Carroll last edited by
@Agency and @Manufacturer - Please see update above