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  3. Non-product branded APS, pre-NOC teasers
  4. Unbranded disease mechanism APS for first-in-class product

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Unbranded disease mechanism APS for first-in-class product

Scheduled Pinned Locked Moved Non-product branded APS, pre-NOC teasers
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  • S Offline
    S Offline
    Stet
    wrote on last edited by
    #1

    If a product has been recently approved with a novel mechanism of action that targets (for example) a unique signalling pathway, is it acceptable to create an unbranded HCP-directed mechanism of disease APS that focuses on that pathway?

    Or would that inherently brand the APS as there is only one treatment available targeting that mechanism of disease?

    Jennifer CarrollJ 1 Reply Last reply
    0
    • S Stet

      If a product has been recently approved with a novel mechanism of action that targets (for example) a unique signalling pathway, is it acceptable to create an unbranded HCP-directed mechanism of disease APS that focuses on that pathway?

      Or would that inherently brand the APS as there is only one treatment available targeting that mechanism of disease?

      Jennifer CarrollJ Offline
      Jennifer CarrollJ Offline
      Jennifer Carroll
      wrote on last edited by
      #2

      @stet

      An unbranded APS may be created for physiology or pathophysiology of the signaling pathway. However, the APS may not make reference to potential treatment or exogenous intervention at the target site as that would brand the APS if there are no other agents that work at that target.

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