RWE and Code Update News
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Happy Friday PAAB Forum
We are excited to announce that the Board has approved the changes to the Code that will allow for the application of the RWE guidance document as well as the use of those same formatting requirements for other data presentations such as subjective endpoints from open-label studies.
The Code change will come into effect on February 1st 2024. PAAB will not be accepting presentations with data under the Code changes until this date, to allow all companies adequate time to train their staff and assess their portfolios.PAAB will be working over the next month, to create some additional training documents to assist in application of the new guidances and Code updates and removing “draft” watermark. The Code will be updated to reflect the new wording (found here) on February 1st.
We would like to thank the RWE Committee once again for all their work and feedback throughout the process, as well as the manufacturers, agencies, and associations who provided extensive feedback throughout the rounds of revisions. We feel the new framework will allow for the inclusion of RWE in advertising in a truthful, transparent and trustworthy manner that will work in the best interest of all Canadians who rely on informed healthcare professionals. With your collaboration, we believe this places Canada at the forefront of marketing best practices and we could not have done it without you.
We look forward to working with you throughout the implementation. Let us know what you think below.
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@jennifer-carroll this is excellent news. I read the guidance document today.
