Logo use in the DTC context
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Hello,
Regarding the limitations of name/price/quantity, are there any guidance documents that provide insights on the scope of where the logo can be placed? Does placing it on a "usable" item create a promotional claim that would extend beyond name/price/quantity? And, would these limitations apply to experiential events, e.g., "Concert brought to you by Brand X", "Wifi sponsored by Brand X"? -
Hello,
Regarding the limitations of name/price/quantity, are there any guidance documents that provide insights on the scope of where the logo can be placed? Does placing it on a "usable" item create a promotional claim that would extend beyond name/price/quantity? And, would these limitations apply to experiential events, e.g., "Concert brought to you by Brand X", "Wifi sponsored by Brand X"?Hey @username
We are not aware of additional guidance documents from Health Canada. As a broad concept, you would want to consider if the usable item or experiential event could be seen to have implications for the use of the product which would create a link to therapeutic use. Wifi sponsorship appears low risk where as a claim such as “Concert brought to you by Brand X” for a concert supporting breast cancer, would be problematic. When in doubt, we suggest submitting for DTC opinion
