Gating for Third Party HCP Websites
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If an HCP has already been verified on a third-party website for HCPs such as Medscape, do they need to be verified again (double-verification) to access a company-sponsored website via a banner advertisement displayed on the third-party website?
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Good morning @starship1
A third-party website validation alone may not always be considered as a “robust gating mechanism”. Not all users of Medscape are validated HCPs. The sponsors should verify with the third-party platform, their validation mechanism and ensure ads are only placed in spaces which meet the outlines stated in the document Guidance on Gating Mechanisms for Healthcare Professional Targeted Digital Assets. Links from ads in a space that meets the requirements for HCP validation, are not required to revalidate the HCP.
