Savings message on website pre-gate
-
We are working on updating the pre-gate page to our dual patient/HCP branded website. We want to include a message that creates awareness of an available financial assistance program. We know that, this message would be considered beyond “administrative” messaging, so we would include the standard “brand.ca is open to the general public”. Can you provide guidance as to whether the following messages could be acceptable pre-gate:
(1) Learn about savings at brand.ca
(2) Learn how to save at brand.ca
(3) Go to brand.ca for a discount/savings card
(4) Go to brand.ca for help with costs
(5) Go to brand.ca for payment support
(6) Get payment support info at brand.ca
(7) Get a pharmacy card at brand.ca -
We are working on updating the pre-gate page to our dual patient/HCP branded website. We want to include a message that creates awareness of an available financial assistance program. We know that, this message would be considered beyond “administrative” messaging, so we would include the standard “brand.ca is open to the general public”. Can you provide guidance as to whether the following messages could be acceptable pre-gate:
(1) Learn about savings at brand.ca
(2) Learn how to save at brand.ca
(3) Go to brand.ca for a discount/savings card
(4) Go to brand.ca for help with costs
(5) Go to brand.ca for payment support
(6) Get payment support info at brand.ca
(7) Get a pharmacy card at brand.caHi @gmc
This would be considered a review question. Please submit for opinion or full review. Note that other copy and content on the page impacts the acceptability of a message. As a general guiding principle, content on the described landing page would need to meet patient, HCP, and DTC regulations (i.e. it would be subject to the applicable sections of the Food and Drugs Act and Regulations, Health Canada policy documents pertaining to consumer advertising, and the PAAB Code).
