PAAB-exempt email linking to PAAB-approved tool
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We have an unbranded, PAAB-exempt email that contains links only to other unbranded, PAAB-exempt digital tools. Would it be permissible to include a link within this email to an unbranded, PAAB-approved tool, given that there is no way for users to navigate from the PAAB-approved tool back to the email? I understand that in the reverse scenario (a PAAB-approved email linking to a PAAB-exempt tool), the tool would be subject to PAAB review. Could you please confirm if the same applies in this case?
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We have an unbranded, PAAB-exempt email that contains links only to other unbranded, PAAB-exempt digital tools. Would it be permissible to include a link within this email to an unbranded, PAAB-approved tool, given that there is no way for users to navigate from the PAAB-approved tool back to the email? I understand that in the reverse scenario (a PAAB-approved email linking to a PAAB-exempt tool), the tool would be subject to PAAB review. Could you please confirm if the same applies in this case?
Hi @mimic909
A PAAB approved tool may not be linked to an exempt APS without PAAB review. The order of navigation does not make a difference. The email copy is intended to be consumed and is linked to the PAAB approved APS. As the messages are connected, both are PAAB reviewable.
