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QR code to replace PM URL in FB copy
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Good morning,
I have a client asking about the requirement to include the URL copy within the "for more information" section of Fair Balance copy.
Specifically, they are wondering whether the PM URL could be replaced with/by a QR code to access the PM within this section of copy?Any insight would be appreciated,
Thanks -
Hi @mgregory
The product monograph URL can be replaced by a QR code in both print and digital.For digital APS, we suggest the QR code be made clickable to facilitate easy access to the product monograph similar to a URL. -
Our apologies. The above was posted prematurely.
Please note that as per PAAB code 7.3.1a, "The URL may be supplemented, but not replaced, by an electronic coding system, such as a QR code or a bar code".
For print media, please be reminded that the telephone number must be accompanied with the URL +/- the QR code.
