Now Available HCP Email and Fair Balance
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Hi There,
We are developing a "Now Available" email and we are a bit confused about the level of fair balance needed (or lack of fair balanced needed)!
The email mentions the route of administration for the drug (drug x is for IV infusion) and also links out to 3 HCP-facing materials that all have the correct level of fair balance and are named very appropriately (i.e. PSP Enrollment Form, About Drug X Leave Behind, and Patient Info Brochure). Am I mistaken to think that the lowest level of fair balance is not needed?
Any information would be greatly appreciated! Thank you.
-
Hi There,
We are developing a "Now Available" email and we are a bit confused about the level of fair balance needed (or lack of fair balanced needed)!
The email mentions the route of administration for the drug (drug x is for IV infusion) and also links out to 3 HCP-facing materials that all have the correct level of fair balance and are named very appropriately (i.e. PSP Enrollment Form, About Drug X Leave Behind, and Patient Info Brochure). Am I mistaken to think that the lowest level of fair balance is not needed?
Any information would be greatly appreciated! Thank you.
Good morning @caitlinbyrne
While “now available” as a stand-alone message is exempt, when it is paired with another marketing claim (route of administration), the piece is no longer exempt. This piece appears to require lowest level fair balance if restricted to the copy noted above.
