The responses, guidance, and advisories provided by the Pharmaceutical Advertising Advisory Board (PAAB),
including but not limited to those available through the PAAB Forum, the PAAB website, and any PAAB
correspondences, are specifically intended to assist individuals navigating the PAAB preclearance system.
Repurposing or reproducing this content without written consent from the PAAB Commissioner is strictly
prohibited. This prohibition includes, but is not limited to, use in machine learning or AI models.
XX-year product claim
General Discussion
4
Posts
2
Posters
273
Views
2
Watching
-
I am wondering about the feasibility of a claim such as:
"Thank you for XX [insert years of the product on the market in Canada] years of partnership with [drug name]" directed to healthcare professionals. Would this be PAAB exempt given that we wouldn't be making any reference to the drug's indication? -
Hello PAAB, I was wondering if I would be able to have an answer to my question?
-
Please see Q&A 266. See also PAAB Code 1.5.D which states “Use of a healthcare product name may only be used in a context not linked to therapeutic or promotional messages” for exemption considerations. The mentioned claim would not be exempt.
-
Thank you!
