Protecting the Integrity of PAAB Resources – Transition to a Secure Platform
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Hello @Manufacturer and @Agency ,
The PAAB remains committed to supporting our stakeholders with trusted, robust guidance that promotes excellence and compliance in healthcare communications. As part of this commitment, we are introducing an important update to how our informational and reference resources are accessed. Certain PAAB materials will now be available through a secure, gated platform. Users will be able to log in using their eFiles credentials, or create a new user account with their work email, to view or download select documents.
We’d like to share the reasons behind this update:
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Protecting intellectual property:
PAAB’s materials reflect years of accumulated expertise, analysis, and refinement. Gated access helps distinguish PAAB intellectual property from other content. -
Preventing misuse and misinformation:
PAAB resources are intended as guiding principles and tools but are not exhaustive contextual presentations of the application of the PAAB Code. Gated access helps reduce the risk of misinterpretation or inappropriate reuse, particularly as AI tools become more prevalent. -
Ensuring content accuracy and integrity:
By managing access through a verified platform, we can better ensure that users are consulting the most current and accurate versions of our documents, minimizing the risk of outdated or misleading interpretations. -
Enhancing user experience:
Over time, the platform will allow us to improve how resources are delivered, helping you access the most relevant information more efficiently.
Our goal is not to restrict access, but to safeguard the quality, credibility, and responsible use of the information PAAB provides.
This change supports our shared mission of fostering trustworthy communication in healthcare marketing and advertising.We appreciate your understanding and partnership as we take this proactive step forward.
PAAB Team
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