333 - I was wondering where I could find information on pharma companies referring a patient to a specialist on their website or a third party website.
Jennifer Carroll last edited by
I assume (perhaps incorrectly) that you are referring to help seeking announcements. I.e. A piece asking consumers who have a particular medical disorder to consult a physician for discussion of treatment, or call a 1-800 number or visit a website. If so, I direct you to the following link. http://www.hc-sc.gc.ca/dhp-mps/advert-publicit/pol/actv_promo_vs_info-eng.php Such piece should not identify specific drugs. The drug manufacturer may not be identified either. Visit the link for the rest of the requirements relating to this sort of piece.