Unauthorized Use of Content on this Site: The responses, guidance, and advisories provided by the Pharmaceutical Advertising Advisory Board (PAAB)—including, but not limited to, those available through the PAAB Forum, the PAAB website, and any PAAB correspondence—are specifically intended to assist individuals navigating the PAAB preclearance system. Repurposing or reproducing this content, or using it for model training or any related purposes, is strictly prohibited without the express prior written consent of PAAB. This includes, but is not limited to, the use of such materials in automated systems, machine learning models, or artificial intelligence applications.
333 - I was wondering where I could find information on pharma companies referring a patient to a specialist on their website or a third party website.
-
I assume (perhaps incorrectly) that you are referring to help seeking announcements. I.e. A piece asking consumers who have a particular medical disorder to consult a physician for discussion of treatment, or call a 1-800 number or visit a website. If so, I direct you to the following link. http://www.hc-sc.gc.ca/dhp-mps/advert-publicit/pol/actv_promo_vs_info-eng.php Such piece should not identify specific drugs. The drug manufacturer may not be identified either. Visit the link for the rest of the requirements relating to this sort of piece.
