340 - Can a fractional advertising insert (on light cardboard stock) be - inserted - loose with a medical journal that is polybagged - or glued on the f.p. size : 2 1/2"x 10" or 4" x 10" printed on both sides insert to be glued on the f.p.

  • In principal, these executions are possible. But keep in mind that each piece would be reviewed as a separate ad unit which is required to meet the fair balance requirements. Plan the piece with those fair balance requirements in mind. I invite you to refer to the guidance documents on the PAAB website to determine which level of fair a balance needs to appear with your intended claims and ensure that you design the piece such that it accommodates prominent presentation of this content within the main advertising message.

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