The responses, guidance, and advisories provided by the Pharmaceutical Advertising Advisory Board (PAAB),
including but not limited to those available through the PAAB Forum, the PAAB website, and any PAAB
correspondences, are specifically intended to assist individuals navigating the PAAB preclearance system.
Repurposing or reproducing this content without written consent from the PAAB Commissioner is strictly
prohibited. This prohibition includes, but is not limited to, use in machine learning or AI models.
396 - Does PAAB let us place information in detail aids that is in a reference found in a PM but not in the PM text itself?
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Mention of a study in the PM bibliography has no influence on the PAAB review. PAAB code section 3.1.2 states that citation in the bibliography section of the Product Monograph does not indicate proof of acceptance by Health Canada. For consideration in advertising, a reference must meet the PAAB code requirements relating to the desired claim regardless of whether that reference appears in the PM bibliography or not.
