Good Morning @spierf
The general principle to keep in mind is that therapeutic claims must be consistent with the product’s Health Canada approved “Terms of Market Authorization” (TMA). In the Natural Health Product (NHP) realm, monographs such as the Multi-Vitamin/Mineral Supplements Monograph are intended to serve as a guide to industry for the preparation of Product Licence Applications. Once the NNHPD completes its review of the PLA form, the approved components of the form are reflected on the Product Licence. As such, for NHPs, all claims in advertising should be consistent with the Health Canada approved Product Licence corresponding to the particular product in question (as this is the TMA for said product).