The forum was created as a space for shared learning and peer support, and as the community grows, we want to lean more fully into that purpose.
Going forward, PAAB will be taking a more listening-first role in forum discussions. Rather than responding immediately to every question, we’ll be encouraging members to engage with one another, share experiences, and help build collective understanding. PAAB will continue to monitor conversations and will step in to:
Our goal is to foster a collaborative, trusted community where knowledge is shared and strengthened by everyone’s contributions.
Thank you for being part of the conversation.
Is it permissible to include claims re: product cost (after provincial coverage/ financial bridging) in DTC advertising?
Example: "Most people pay $0 for [Drug X]" / "[Drug X] at $O for mosy people after co-pay"
And is so what kind of references would be accepted as suitable proof for these claims
Is it possible to include claims around "no additional product cost for patients" in HCP/ patient materials?
ex: "Drug X reimbursed by private or public plans - at zero additional costs for most patients"
Is there a specific type of support that would be needed to support a claim of this nature?
