Forum

Is it permissible to include claims re: product cost (after provincial coverage/ financial bridging) in DTC advertising?

Example: "Most people pay $0 for [Drug X]" / "[Drug X] at $O for mosy people after co-pay"

And is so what kind of references would be accepted as suitable proof for these claims

Is it possible to include claims around "no additional product cost for patients" in HCP/ patient materials?
ex: "Drug X reimbursed by private or public plans - at zero additional costs for most patients"

Is there a specific type of support that would be needed to support a claim of this nature?