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D

Donna

@Donna
Agency
PAAB Notice
The responses, guidance, and advisories provided by the Pharmaceutical Advertising Advisory Board (PAAB), including but not limited to those available through the PAAB Forum, the PAAB website, and any PAAB correspondences, are specifically intended to assist individuals navigating the PAAB preclearance system. Repurposing or reproducing this content without written consent from the PAAB Commissioner is strictly prohibited. This prohibition includes, but is not limited to, use in machine learning or AI models.
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Recent Best Controversial

  • Solicit product samples
    D Donna

    Can you confirm if we are allowed to “solicit for product samples” in Canada; Send an email mentioning that samples are available and how to order. Or does the request need to come from physicians…

    Miscellaneous

  • Banner ad linking to a corporate-branded site hosting CHE opportunities
    D Donna

    @yin-man Sorry if I was not clear. The CHE is not linked from a branded DTC banner. The banner linking to the site is unbranded and consistent with the site itself; it only mentions CHE opportunities on the educational site and links to the educational site.

    Guidance on DTCA / DTCI Regulations

  • Banner ad linking to a corporate-branded site hosting CHE opportunities
    D Donna

    If a pharma company creates an online DTC banner ad linking to a gated CHE site sponsored by the same company. Would the entire CHE site (beyond the gating) be subject to PAAB review, or just the gated page you are directed to from the banner ad.

    Guidance on DTCA / DTCI Regulations

  • Real-world evidence
    D Donna

    I noticed that in June 2019 there were discussions re a Real World Evidence Update and for a proposed RWE code change. Currently what is the code regarding the use of RWE?

    PAAB Code

  • New PAAB logo on APS we plan to retire
    D Donna

    We have a tool that we will be retiring next year.
    We do not want to invest money/time in changing the PAAB logo this year.
    Can we submit the file for renewal stating that it will be retired next year.
    We will accept a renewal date until Oct 2021; when the new logo is required on all APS.
    Thank you in advance for your response.

    Miscellaneous

  • PAAB Logo Style Guide
    D Donna

    Can you clarify for me if we can only use the logo as of Oct 2020, or if we can start using it now. The new PAAB logo will be affixed to all APS approved as of October 1, 2020.

    PAAB Logo

  • Clarification regarding digitization of APS: Helping healthcare product manufacturers plan for the evolving COVID-19 operational context.
    D Donna
    1. For the generic email, can the representative send the digitized APS unsolicited as an FYI (i.e., a HCP request is not required; a meeting did not need to be on the books)

    2. Do they need to be scheduling a meeting to discuss the APS within the email? or is a blanket sentence like “let me know if you have any questions/comments about the attachment” sufficient?

    3. Can the company send the email with the digitized APS to HCP’s for whom they have consent; the correspondence comes from the company and not the individual representatives.

    4. Can we submit 1 generic email to PAAB that has free text places for either brand OR disease in the same email.

    5. 1 generic email for subject [Brand] OR [disease] Update: Rep can only include the brand or the disease and not both.
      OR do we need to submit 1 unbranded and 1 branded generic email?

    Blogs
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