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J

Jennifer Thomson

@Jennifer Thomson
PAAB Notice
The responses, guidance, and advisories provided by the Pharmaceutical Advertising Advisory Board (PAAB), including but not limited to those available through the PAAB Forum, the PAAB website, and any PAAB correspondences, are specifically intended to assist individuals navigating the PAAB preclearance system. Repurposing or reproducing this content without written consent from the PAAB Commissioner is strictly prohibited. This prohibition includes, but is not limited to, use in machine learning or AI models.
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Recent Best Controversial

  • IQVIA data for #1 claim for a province
    J Jennifer Thomson

    Would a DOF from IQVIA claiming leadership and supporting that a brand has a minimum lead of at least 5% (absolute) over all other products in the same category during the most recent 12-month period and during each of the last 6 consecutive months be sufficient, or do you require the data itself? Secondly, can a claim be made for market leadership in a specific province "#1 dispensed XXX in Ontario with cardiologists" be possible if the data supports it?

    Claims & Support/References for Claims

  • Paddleboarder & life jacket
    J Jennifer Thomson

    Dear PAAB, we plan on using an image of a person on a paddleboard. Assuming this image meets the criteria for PAAB on all other facets (demeanor, etc.) would PAAB require we follow the guidelines from Parks Canada regarding flotation device safety, notably the need to have a personal floatation device, whistle and rope on the paddleboard? These guidelines require the person wear the PFD with a whistle OR have one on board along with a whisle and rope. Thank youcf725137-6387-4817-9d92-2229bd5b32f5-image.png : https://parks.canada.ca/voyage-travel/securite-safety/planche-paddleboard

    Visuals/Layout

  • French layout vs English layout
    J Jennifer Thomson

    Dear PAAB, re recognize that PAAB only reviews the English layout. What would happen if the French layout for a website will need to be visually different from the English layout that PAAB approved due to technical issues? Does PAAB only review the English under the assumption that the French must follow the English layout exactly?

    Visuals/Layout

  • Messaging in email signature used for 1:1 communication
    J Jennifer Thomson

    Would it be possible to add a partnership message to an email signature used by Brand Managers to communicate both internally and externally (which would potentially include HCPs, patients, vendors, etc.). For this example, the partnership message would not indicate the category or indication but some of the company's products by name along with a commitment message.

    FYI post-approval change/preclearance exemption/what requires review/PAAB scope
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