Would a DOF from IQVIA claiming leadership and supporting that a brand has a minimum lead of at least 5% (absolute) over all other products in the same category during the most recent 12-month period and during each of the last 6 consecutive months be sufficient, or do you require the data itself? Secondly, can a claim be made for market leadership in a specific province "#1 dispensed XXX in Ontario with cardiologists" be possible if the data supports it?
Jennifer Thomson
Posts
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IQVIA data for #1 claim for a province -
Paddleboarder & life jacketDear PAAB, we plan on using an image of a person on a paddleboard. Assuming this image meets the criteria for PAAB on all other facets (demeanor, etc.) would PAAB require we follow the guidelines from Parks Canada regarding flotation device safety, notably the need to have a personal floatation device, whistle and rope on the paddleboard? These guidelines require the person wear the PFD with a whistle OR have one on board along with a whisle and rope. Thank you
: https://parks.canada.ca/voyage-travel/securite-safety/planche-paddleboard
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French layout vs English layoutDear PAAB, re recognize that PAAB only reviews the English layout. What would happen if the French layout for a website will need to be visually different from the English layout that PAAB approved due to technical issues? Does PAAB only review the English under the assumption that the French must follow the English layout exactly?
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Messaging in email signature used for 1:1 communicationWould it be possible to add a partnership message to an email signature used by Brand Managers to communicate both internally and externally (which would potentially include HCPs, patients, vendors, etc.). For this example, the partnership message would not indicate the category or indication but some of the company's products by name along with a commitment message.