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Forum

K

Kandrews

@Kandrews
Agency

Forum Update: Supporting Community-Led Discussion

The forum was created as a space for shared learning and peer support, and as the community grows, we want to lean more fully into that purpose.

Going forward, PAAB will be taking a more listening-first role in forum discussions. Rather than responding immediately to every question, we’ll be encouraging members to engage with one another, share experiences, and help build collective understanding. PAAB will continue to monitor conversations and will step in to:

  • Correct any misunderstandings
  • Provide guidance when questions remain unanswered after a few days
  • Support discussions where official clarification is needed

Our goal is to foster a collaborative, trusted community where knowledge is shared and strengthened by everyone’s contributions.

Thank you for being part of the conversation.

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Recent Best Controversial

  • ASC or Extreme Reach?
    K Kandrews

    @jennifer-carroll Thanks for the clarification Jen. Just to confirm, given that they are both recognised by Health Canada on their list of preclearence Agencies we can use either body. Have a great weekend.

    NHP, OTC

  • ASC or Extreme Reach?
    K Kandrews

    A few of our clients on the consumer side (DTC, OTC) have been asking us about an Extreme Reach pre-clearance review instead of ASC. Can you confirm if they are in fact interchangable? Wanted to make sure that PAAB would recognise both.

    NHP, OTC

  • Clarification on Logo Sizing
    K Kandrews

    @Jennifer-Carroll
    Thanks so much Jennifer - really appreciate your offer of collarboration. We will put a reco together based on our experience to date and send it your way for review. Thanks again and talk soon!

    PAAB Logo

  • Clarification on Logo Sizing
    K Kandrews

    @Jennifer-Carroll

    Hi Jennifer, I have a quick question regarding the new logo guidance for print pieces. We are in the middle of updating the PAAB logo for a number of clients and are finding the size guidance for the new PAAB logo too big (in some cases it becomes bigger then our client logos). Is there any flexibility when it comes to sizing of the logo? Thanks for your feedback.

    PAAB Logo
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