Hi, I would like to know what is the definition of a corporate message under section 1.5 of the PAAB code.
Section 1.5 mentions that "Corporate Messages that do not Contain Product Information or Product Lists" would not be subject to pre-clearance. However, section 7.4 states that "[Corporate advertising /promotion systems] may be used at any time at the discretion of the advertiser but must be submitted for PAAB preclearance prior to publication." The same section says that "Product information does not have to accompany corporate advertising," which suggests that even corporate messages without product information must be submitted for pre-clearance. This seems to contradict the section 1.5.
So my question is, what is the definition of a corporate message under section 1.5 vs. section 7.4? Thank you.