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Forum

N

nhem

@nhem
Agency

Forum Update: Supporting Community-Led Discussion

The forum was created as a space for shared learning and peer support, and as the community grows, we want to lean more fully into that purpose.

Going forward, PAAB will be taking a more listening-first role in forum discussions. Rather than responding immediately to every question, we’ll be encouraging members to engage with one another, share experiences, and help build collective understanding. PAAB will continue to monitor conversations and will step in to:

  • Correct any misunderstandings
  • Provide guidance when questions remain unanswered after a few days
  • Support discussions where official clarification is needed

Our goal is to foster a collaborative, trusted community where knowledge is shared and strengthened by everyone’s contributions.

Thank you for being part of the conversation.

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Recent Best Controversial

  • Corporate messages
    N nhem

    Hi, I would like to know what is the definition of a corporate message under section 1.5 of the PAAB code.

    Section 1.5 mentions that "Corporate Messages that do not Contain Product Information or Product Lists" would not be subject to pre-clearance. However, section 7.4 states that "[Corporate advertising /promotion systems] may be used at any time at the discretion of the advertiser but must be submitted for PAAB preclearance prior to publication." The same section says that "Product information does not have to accompany corporate advertising," which suggests that even corporate messages without product information must be submitted for pre-clearance. This seems to contradict the section 1.5.

    So my question is, what is the definition of a corporate message under section 1.5 vs. section 7.4? Thank you.

    FYI post-approval change/preclearance exemption/what requires review/PAAB scope

  • Rep triggered email function disabled
    N nhem

    Our client recently launched a Rep triggered email (RTE) in which a drop-down menu for the introduction allowed the rep to "insert a date". This was meant as a confirmation of an appointment booked with a physician or as a thank you for a meeting that occurred. The function of "insert a date" will be disabled by the Email deployment platform.
    Could the copy of the RTE be updated to reflect the disabled function (thank you for our recent meeting / looking forward to our upcoming meeting), without re-submitting the file for PAAB review?

    PAAB Q&A rte email rep triggered email
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