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T

tk2022

@tk2022
Manufacturer
PAAB Notice
The responses, guidance, and advisories provided by the Pharmaceutical Advertising Advisory Board (PAAB), including but not limited to those available through the PAAB Forum, the PAAB website, and any PAAB correspondences, are specifically intended to assist individuals navigating the PAAB preclearance system. Repurposing or reproducing this content without written consent from the PAAB Commissioner is strictly prohibited. This prohibition includes, but is not limited to, use in machine learning or AI models.
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Recent Best Controversial

  • Samples
    T tk2022

    I have read existing Q&A on samples.
    I would like clarity on what PAAB considers a 'simple' sample availability message that would be PAAB exempt.

    Would this be considered a 'simple' message? New Sample Program, Brand X samples now available at Company X. If interested, contact your company representative.

    There would be no additional embellishments such as taglines or claims of merit on the product.

    Miscellaneous

  • Distribution of RWE Reprint
    T tk2022

    @jennifer-carroll A clarifying question, may I ask what is meant by "creating a reprint holder for a RWE study?"
    What copy would potentially appear on this "holder"? Would it be all requirements from Section 2 of the PAAB RWE guidance?

    Would the "reprint holder" be applicable to virtual distribution?

    CME, educational material, Reprints, reports, textbooks, independently created content

  • Distribution of RWE Reprint
    T tk2022

    Hi PAAB,

    As per the new RWE Guidance document, presentation of results from RWE must be informational and claim neutral. This can be done when RWE is presented within a specific APS material but not sure how this requirement would apply if an RWE reprint would be distributed by Sales Reps.

    If an RWE paper is consistent with the TMA and meets all other requirements in section 1 of the RWE guidance. Can Sales Reps proactively distribute the reprint given language within it will NOT be informational and claim neutral? Would the answer differ if it is distributed by Reps in non-promotional vs. promotional manner?

    CME, educational material, Reprints, reports, textbooks, independently created content

  • Consistency with TMA
    T tk2022

    Would like some clarity to ensure my understanding of consistency with TMA is correct in relation to the patient population attribute.

    Example: Drug X is indicated for Disease Y. The pivotal trial for this indication only included patients with stable metastases Z. It excluded (exclusionary criteria) patients with active metastases Z. However, the indication for Drug X does not specify any restrictions with use of Drug X in those with Disease Y and active metastases Z.

    Would an RWE paper where the overall patient population consists of patients with stable AND active metastases Z be considered not consistent with the the TMA?

    The overall study population is not "exceeding the product’s indication" (wording taken from PAAB RWE guidance) but it is exceeding the patient population of the pivotal trial which resulted in the indication for Drug X.

    Claims & Support/References for Claims

  • Phase 3b/4 study
    T tk2022

    Could a Phase 3b/4 study be considered under the RWE guidance? or under the Guidance Regarding Duration of Clinical Trials Used as Reference Support in Advertising?

    Claims & Support/References for Claims

  • Patient Cases
    T tk2022

    Can PAAB provide clarity on requirements for inclusion of patient cases in a branded HCP tool?

    PAAB Q&A

  • Guidance on which HCP materials require review
    T tk2022

    I understand there is a decision tree tool uploaded by PAAB titled "Guidance on which HCP materials require PAAB review."

    However the response to PAAB Q&A 763 appears to conflict with the tool.

    The tool allows for materials that discuss drug therapy or content relating to drug therapy to be PAAB exempt (if you follow the path to the end).
    However, the response in Q&A 763 states that disease info materials that mention treatment by name class or category are not PAAB exempt.

    Can you please clarify? The Decision Tree makes it seem that these materials are PAAB exempt but the Q&A question states otherwise.

    My understanding is the Decision Tree is for any HCP materials which would include unbranded materials. It would be great to see the decision tree updated.

    FYI post-approval change/preclearance exemption/what requires review/PAAB scope
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