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C

caitlinbyrne

@caitlinbyrne
Agency
PAAB Notice
The responses, guidance, and advisories provided by the Pharmaceutical Advertising Advisory Board (PAAB), including but not limited to those available through the PAAB Forum, the PAAB website, and any PAAB correspondences, are specifically intended to assist individuals navigating the PAAB preclearance system. Repurposing or reproducing this content without written consent from the PAAB Commissioner is strictly prohibited. This prohibition includes, but is not limited to, use in machine learning or AI models.
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Recent Best Controversial

  • Unbranded Patient and HCP APS
    C caitlinbyrne

    Hi There! I was wondering if there is any issue with creating an unbranded APS that includes a questionnaire for patients on one side and another questionnaire on the other side that a patient could fill out with an HCP. The APS would ultimately be handed to HCP for interpretation and discussion. Thank you!

    PAAB Code

  • Now Available HCP Email and Fair Balance
    C caitlinbyrne

    Hi There,

    We are developing a "Now Available" email and we are a bit confused about the level of fair balance needed (or lack of fair balanced needed)!

    The email mentions the route of administration for the drug (drug x is for IV infusion) and also links out to 3 HCP-facing materials that all have the correct level of fair balance and are named very appropriately (i.e. PSP Enrollment Form, About Drug X Leave Behind, and Patient Info Brochure). Am I mistaken to think that the lowest level of fair balance is not needed?

    Any information would be greatly appreciated! Thank you.

    Miscellaneous

  • HCP eConsent Fax (no product mention) - Is this PAAB-exempt?
    C caitlinbyrne

    @jennifer-carroll Thank you 🙂 this helps!

    Non-product branded APS, pre-NOC teasers

  • HCP eConsent Fax (no product mention) - Is this PAAB-exempt?
    C caitlinbyrne

    Hi There! I am currently developing an HCP eConsent fax and was wondering if this piece may be PAAB-exempt. The form is intended to be sent to HCPs requesting their consent to send them electronic communications about a certain disease area. There will be no mention of a specific product in this piece. There will be mention of a specific disease area and we would like to include the pharmaceutical company name and logo. I thought maybe this could be PAAB exempt? Any help is much appreciated.

    Non-product branded APS, pre-NOC teasers
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