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Patrick MassadP

Patrick Massad

@Patrick Massad
Directors
PAAB Notice
The responses, guidance, and advisories provided by the Pharmaceutical Advertising Advisory Board (PAAB), including but not limited to those available through the PAAB Forum, the PAAB website, and any PAAB correspondences, are specifically intended to assist individuals navigating the PAAB preclearance system. Repurposing or reproducing this content without written consent from the PAAB Commissioner is strictly prohibited. This prohibition includes, but is not limited to, use in machine learning or AI models.
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Recent Best Controversial

  • Combined HCP facing Product Websites
    Patrick MassadP Patrick Massad

    Hi @au3010,
    It is possible to create an HCP directed website with multiple products. Each individual product section would be treated as a separate APS (both from an administrative and from a fee perspective). As this appears to be a specific project with multiple components where acceptability may be context driven and the submission process may be more complex, we suggest submitting for a written opinion to elaborate on the structure and high-level messaging so that we can provide more tailored feedback in consideration of the particular products that this tactic will pertain to.

    Electronic Media

  • ARO Q&A #7: Iterative submissions containing imagery
    Patrick MassadP Patrick Massad

    Q: Can we include images that would appear with certain claims in our module library submission? Example: inclusion of our core creative with our headline?

    Yes. In fact, this is a requirement. All content (whether text, numeric, graph, image…) in the subsequently submitted modular submissions would need to be comprised solely of modules lifted (without alteration) from the corresponding approved library file.

    Accelerated Review Options (AROs)

  • Client Issue Tag Report
    Patrick MassadP Patrick Massad

    Click HERE for the client issue tag report.
    Reply with questions, suggestions, or feedback below.

    Blogs

  • Poll about the advertising complaint registry
    Patrick MassadP Patrick Massad

    What is this?

    PAAB has been asked to it make it easier to access stage 2 complaint rulings. This has been accomplished by maintaining a registry of all stage 2 rulings on a single webpage in a dynamic table. This complaints page can be accessed any of the following ways:

    • By entering "complaints" in the website search field
    • By clicking on the menu item "Complaints" found in the RESOURCE page. The RESOURCE page is accessible through the main navigation menu
    • By clicking HERE

    We've subsequently been asked to consider adding any APS which are subject to future complaints to the registry. Prior to doing so, we would engage in formal consultation with several key stakeholders, including Health Canada and we'd report the consultation findings to our Board. However, before deciding whether to begin this consultation work, we'd like to get a rough idea of the size of the appetite for inclusion of APS within the complaint registry. Please let us know your thoughts by participating in this informal poll. Only users who are registered on the PAAB Forum can vote or to leave comments. Once registered, simply click on the bubble corresponding to your choice then click "Vote" to record your vote. If you see the results screen rather than the options, click “To Voting” to reveal the options.

    Reminder on how to register for an account

    Registration is easy, just complete this REGISTRATION FORM. Note that when setting the password, the system will look for at least 12 characters, at least one uppercase and one number.

    Will I need to register each time I want to participate in the PAAB forum?

    No. The account created by registering just once enables you to provide feedback AND ask questions in comment boxes throughout the website. It also enables you to receive email notifications when there is a reply to your post. Please note that some areas of the website are still under construction.

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