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Forum

S

Stet

@Stet
PAAB Notice
The responses, guidance, and advisories provided by the Pharmaceutical Advertising Advisory Board (PAAB), including but not limited to those available through the PAAB Forum, the PAAB website, and any PAAB correspondences, are specifically intended to assist individuals navigating the PAAB preclearance system. Repurposing or reproducing this content without written consent from the PAAB Commissioner is strictly prohibited. This prohibition includes, but is not limited to, use in machine learning or AI models.
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Recent Best Controversial

  • Comparative Biosimilar Data
    S Stet

    @jennifer-carroll Wonderful, thank you.

    Claims & Support/References for Claims

  • Comparative Biosimilar Data
    S Stet

    Based on this policy directive from Health Canada, any clinical comparison study data with the reference biologic must now be removed from the Product Monographs of biosimilars.

    Would the PAAB ever still consider that data in a branded APS, or is the implication that it should also be removed from advertising in all cases?

    Thanks!

    Claims & Support/References for Claims

  • COVID authorizations vs. NOC/c
    S Stet

    @jennifer-carroll Thank you!

    Disclosure requirements: PI & Safety Information, Federal schedule, study parameters, reference lists

  • COVID authorizations vs. NOC/c
    S Stet

    I've noticed that several of the COVID-19 vaccines have a black box warning on the cover of the Product Monograph that states that the product has been authorized with Terms & Conditions, and that patients should be advised of the nature of the authorization.

    But they aren't actually NOC/c, listed on the NOC database as without conditions.

    How would the PAAB review these vaccines -- are they required to disclose their Terms & Conditions approval with a black box as with NOC/c products?

    Disclosure requirements: PI & Safety Information, Federal schedule, study parameters, reference lists

  • Unbranded disease mechanism APS for first-in-class product
    S Stet

    If a product has been recently approved with a novel mechanism of action that targets (for example) a unique signalling pathway, is it acceptable to create an unbranded HCP-directed mechanism of disease APS that focuses on that pathway?

    Or would that inherently brand the APS as there is only one treatment available targeting that mechanism of disease?

    Non-product branded APS, pre-NOC teasers

  • Percent Pick-Up Highlighting
    S Stet

    @jennifer-carroll Thanks, Jennifer. When it comes to those subsequent rounds of feedback when new changes would need to be highlighted, would we retain the highlighting of the previously-approved content as well? Or would it be okay in that circumstance to remove them as they've been seen and accepted?

    Guidance on Submission Procedures

  • Percent Pick-Up Highlighting
    S Stet

    We're confused about the reasoning behind the change to highlighting requirements when there is verbatim content picked up from previous efiles.

    Highlighting what is old rather than what is new is a very strange process, when in every other submission the highlighted copy is intended to show PAAB what has changed from the previous version.

    Are these new guidelines subject to change based on feedback, or are they set in stone?

    Guidance on Submission Procedures
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