DTCA/I, consumer secondary audience
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The responses, guidance, and advisories provided by the Pharmaceutical Advertising Advisory Board (PAAB),
including but not limited to those available through the PAAB Forum, the PAAB website, and any PAAB
correspondences, are specifically intended to assist individuals navigating the PAAB preclearance system.
Repurposing or reproducing this content without written consent from the PAAB Commissioner is strictly
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115 - Can you confirm for branded, paid search campaigns, if you're able to: 1.Link the branded ad to both condition and brand name together as keyword terms? For example, "cholesterol Lipitor" 2. Link the branded ad to general terms such as "corticosteroids treatment"? The keyword would trigger a branded text ad that would then link to a DIN-protected, branded site.
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35 - At a recent visit to my physician, I ran across a display of disease information brochures (eg, diabetes) branded with a product name in the waiting room. I was always under the impression that this would be considered DTC and that we are not allowed to provide branded disease information to the general public. Can you clarify?
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28 - I would like to run a print DTC advertizing campaign. The content will be limited to the brand name and a sentence along the line of 'ask your doctor'. No claims will be made. The media used is not targeting any specific audience. I would like to know: if the text has to be submitted if the text on the actual support has to be submitted which articles of the code I should refer to
