If a company executes an unbranded campaign (the campaign can’t be liked, commented or shared with others) on LinkedIn and only targets people who in their profile indicated that they are an HCP is that ok? If yes, and the individual clinks through to a company sponsored website, does the company need to do a verification on its website that the person is an HCP? If someone falsely indicated on LinkedIn that they are an HCP, they are in breach of LinkedIn policy as well.
S
Starship1
@Starship1
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Gating Requirements -
Gating for Third Party HCP WebsitesIf an HCP has already been verified on a third-party website for HCPs such as Medscape, do they need to be verified again (double-verification) to access a company-sponsored website via a banner advertisement displayed on the third-party website?